Tips for Event Marketing
As an exhibitor, it’s important to promote your participation in the fair across different communication channels. Remember to announce your participation well in advance to ensure that you meet your company’s key customers and potential partners at the event.
You can invite your customers to the fair with a personalized and informal invitation. The marketing materials include logos, banners, and social media images to support you in your marketing efforts.
Make sure to follow the Network Trade Fair’s LinkedIn account and tag us in your posts!
One month before the event | “We’re participating!”
Inform your customers about your participation in the fair through your company’s communication channels. Consider creating a dedicated event page on your website to share detailed information about your offering, such as products, services, new launches, special offers, and programs. To enhance your visibility on the Network Trade Fair's website, explore additional visibility options like purchasing a logo or banner placement.
Send out personal invitations early and schedule meetings in advance. If you’re attending the afterwork evening event, remember to invite and register your customers for the occasion.
Two weeks before the event | “See you soon!”
Build excitement for the upcoming event! Remind your audience about your participation and encourage them to pre-register as visitors. Highlight your fair offerings and program, introduce the team members who will be present at your booth, and encourage customers to schedule meetings ahead of time.
During the event | “We’re here!”
Create buzz and welcome your customers to your booth! Showcase your stand, your fair offerings, and the event program. Share event highlights and key themes that emerge during the fair.
Additional Materials
Fair Material Bank
The Tampere Trade Fairs material bank offers photos from previous Network trade fairs, which you can use to enhance your event marketing if desired.
Tampere Trade Fairs Marketing and Communications Team
If you have any questions about marketing, feel free to contact our marketing and communications team at markkinointi@tampereenmessut.fi. We’re here to help you succeed in your fair marketing efforts!
